Performance is the watchword in the world of SEO. In the world of web hosting, the word is… MEDIOCRITY.
Godaddy’s recently announced purchase of MediaTemple is the sixth they’ve made since GoDaddy was itself purchased by two private equity firms in 2011. In the hosting market, their main competitor in terms of Brand Recognition is probably Hostgator, though it is just one of over 50 well-known brands (with varying levels of customer satisfaction) that are owned and operated by EIG. EIG’s buying spree went mostly unnoticed outside of hosting insiders for years until the catastrophic failure of their primary datacenter earlier this year that potentially cost e-commerce sites tens of millions in lost revenue due to server downtime and unresponsiveness.
In the race to be the largest and cheapest hosting provider, what is being sacrificed is the speed of customer websites. Search engines are demanding faster sites while frameworks such as Magento, WordPress and Joomla require more CPU power and database read/write speed. What customers actually get from hosting conglomerates is not “Unlimited Web Hosting” but more CPU restrictions, more clients per server and more downtime.
Where the industry is consolidating and stagnating, we choose to capitalize on the next generation of technologies. Back in 2001 when most web hosts were still locked in to simple FTP and linux we were already offering cPanel and a new level of easy to use web hosting management tools to our customers. Now cPanel is an industry standard. Today, we’re doing the same with LiteSpeed and SSD drives, offering shared hosting at low prices that actually compete with and in many cases exceed the performance available from expensive dedicated servers.
Have you had enough headaches caused by “Unlimited” low-cost shared hosting and don’t want the headaches and expense of VPS and dedicated?
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